What is Social Media?

From Wikipedia and discussions on the Internet makes me think that social media creates the digital campfires for tribes world-wide.

Using a social medium [Wikipedia] to answer the question:

"Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content".

Our need to communicate and socialize among and between tribes hasn't changed except the campfire for the computer screen.