Session 3: Two-Minute/Two Page Resumes: How to Package Yourself. Discover the key to not only opening the door, but getting the interview. Learn how to market and sell yourself.
The Big Lie: Stick and stones will break my bones words will never hurt me.
No excuse to have an ordinary resume
The best qualified candidate rarely gets the job it's the best packaged and promoted. This is the answer to THE TEST question on final exam.
Concept Business Job seeking
Package - Advertising - Resumes
Promote - Marketing - Networking
Pitch - Selling - Interviewing
Resume Evolution
Activities (roles & responsibilities)-1950-60s
Achievements (results)-1970s
Attributes (relationships)-1980s
Higher authorities don't want to know how much you are alike but how you are different
Competency (doing) Character (being)
Achievements Attributes
performance Personality
Two personality tests available at CTW-Dallas to discover YOUniqueness of you
Include $, #, or % in any achievements claimed on resume. Provide tangible vs Intangible results. Assign money value, numbers changed or percent done
ConSWAG = Conservative Scientific Wild-Assessed Guess
Eye is drawn to numbers/values on page
Create a prospective resume not retrospective resume. What you need most I can do best.
Everybody has an opinion about resumes, ask why they prefer certain format
Questions often asked which prompts Two-minute resume
Tell me about yourself
Why are you looking
What do you want to do
The more you say the less people will remember-Will Rogers
Tell the truth, the whole truth, nothing but the truth-just not the god-awful truth. Don't make yourself vulnerable
The best way to sell yourself is you, not a piece of paper
First look at resumes; Look, Scan, Read, Study. Seconds count.
No sentence in resume should have > 18 words
Next week, Monday,5/3/10- Session 4 Communication Connection-How to Write Right. Learn how to communicate more effectively. Improve your written skills to get in the door and stay in the game.
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