Thursday, March 15, 2012

Americans Don’t Have Time For Slow Websites [INFOGRAPHIC]

via Mashable! by Christine Erickson on 3/14/12

Remember how your mother used to always tell you “patience is a virtue?” It turns out none of us took her advice.

Today, with lightning-speed data connections and optimized web browsers, online inquiries are answered in mere milliseconds — that is, until the website you’re pinging grinds to a halt.

The people at OnlineGraduatePrograms.com took a look at the impact of site speed on American browsing habits. For example, more than 3 billion Google searches are performed each day, but slowing the response time for results by even four-tenths of a second reduces that number by 8 million. When you multiply those lost users across major websites like Google and Amazon, you’re looking at serious amounts of missing revenue.

This infographic also explores how the “Google Generation” relates to a world that doesn’t always provide instant gratification. For example, many Americans now refuse to wait in line longer than 15 minutes. As always, time is money — but the Internet may have sent that equation into overdrive.


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