Monday, September 3, 2012

Republican Convention Sets Social Media Bar for Democrats

via Mashable! by Alex Fitzpatrick on 9/3/12

The social media numbers for the Republican National Convention are in, and they're impressive: more than 4 million tweets with a peak of 14,743 tweets per minute, 2.5 million-plus YouTube views and 300,000 hours of streaming video viewed in a three-day period with an average view time of more than 30 minutes.

Given how ubiquitous social media has become since the last election in 2008, it's not surprising that this year's conventions are doing well online -- but these numbers certainly set a high bar for the Democratic National Convention, beginning Tuesday in Charlotte, North Carolina.

"I think our [digital] strategy was right on, and it sets the bar for how future conventions an…
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More About: 2012 presidential campaign, Facebook, Politics, Social Media, Twitter, US, YouTube, republican national convention

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