Friday, July 19, 2013

Fwd: Contagious; Loyalty 3.0 (Big Data & Gamification) -- 2 good books for the August 2, 2013 First Friday Book Synopsis

You're Invited to the
First Friday Book Synopsis

"Like CliffsNotes on steroids!"

Register Now

In our 16th year of the First Friday Book Synopsis

Learn the essence of two business best-sellers

Leave with a sheet of important "quotables" from each book

Listen to thoughtful and insightful professional commentary

Eat a full breakfast buffet at a price comparable to continentals

Network with other business professionals

Earn a chance to win a copy of each book in the drawing
August Books 
Loyalty 3.0    
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification 
by Rajat Paharia.
(McGraw-Hill, 2013).


Synopsis presented by
Karl Krayer

Click here to read 
reviews of this book.


Why Things Catch On 

by Jonah Berger.  (Simon & Schuster, 2013).


Synopsis presented by 
Randy Mayeux
 Click here to read a review of this book buy Bob Morris, from our blog.


In our 16th Year
Friday, August 2, 2013 

You are invited to attend the First Friday Book Synopsis:
two books, great networking, and a terrific breakfast
the First Friday of Every Month.

WHEN:     Friday, August 2, 2013 

WHERE:  The Park City Club {MAP}
                 5956 Sherry Lane, Suite 1700
                 Dallas, TX 75205 

TIME:       7:00 AM - 8:05 AM

COST:      $29.00 ($27.00 if prepaid online)

REGISTER:     Email Us!
Or register through our First Friday Book Synopsis website.  
We Keep Learning --
Because there is always the
Next New Thing to Learn




Each month, we all have our "reading towers of guilt."  Books we wish we had time to read.  Books we never quite get to...  


So, at the First Friday Book Synopsis, we read some of those books and share what we've learned.  We might provide enough of the book for you to decide, "that's enough -- now, let me put this insight into practice."  Or, we might help you decide to delve into one of the books we presented with a deeper dive.  Either way, we help you as you seek to keep learning. 


This month, our two books are both valuable.  


Karl Krayer will present his synopsis of
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia. 
I will present my synopsis of Contagious: Why Things Catch On by Jonah Berger.  Both of these will add to your growing body of business knowledge.  (I personally can't wait to learn more about big data from Karl's presentation...).


Come join us.  Learn with us.  I think you will find it to be a valuable use of an early Friday morning.


Randy Mayeux

(mobile -- 214-577-8025
ps - The Park City Club has a spectacular view of the city, and the best breakfast! you can find -- with a made-to-order omelet bar, and a full and scrumptious buffet. Bring your appetite.
in March, I wrote 30 blog posts, highlighting 30 books over the first 15 years of the First Friday Book Synopsis.   Click here for the full list of 30 -- with links to each of the posts.
Our Charity Sponsor for the August First Friday Book Synopsis is: 



Masons across Texas are discovering the many rewards of reading to youngsters. As part of the Take Time To Read program, Texas Masons are team up with their local libraries and schools to read to children, collect books through book drives, and reap the rewards of glowing eyes, smiling faces and eager listeners.  Reading experts agree that reading aloud to   children may be one of the most important things that adults can do to prepare kids for success in school.  They enrich their vocabulary, they learn new information, and expand the experiences of their world.  Being read to can create a love for books and generate a desire to read.

Click here for more information.

Fire in the Ashes At 8:30, shortly after our regular session concludes, Karl Krayer will be leading a bonus session on the book Fire in the Ashes:  Twenty-Five Years Among the Poorest Children in America, written by education legend Jonathan Kozol.  The cost for this bonus program is an extra $15.00, and all the proceeds go to the Take Time to Read program.  You can register and pay on-line, with your regular registration, or pay at the door.
Jonathan Kozol
Jonathan Kozol

Congratulations to our JULY Winners!
July, 2013 Book Winners
   Randy Mayeux, Amanda Keith, 
ReDonna Higgins, Karl Krayer

(Plus: We also always give away two free certificates 
for a future First Friday Book Synopsis)
If you are not reading our blog, you are missing out on some valuable business ideas. 

Bob Morris, Randy Mayeux, and Karl Krayer make up our blogging team.  New blog posts go up practically daily, 
to help you think about the latest ideas in business -- and in business books.  

Please join the conversation!

Have you missed
synopses of
important books?

Our synopses, with our comprehensive handouts plus the audio of our presentations, are available to download.
At the website, you can order our free report,
The Essential Fifteen.                       
If you haven't read these 15 books, you're behind the curve!
New synopses added monthly!

Contact Us 
P. O. Box 38148
Dallas, Texas 75238

Randy Mayeux

Karl Krayer

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