Monday, March 3, 2014

Fwd: Last Call/Final Reminder for this Friday -- The 2nd Machine Age; The Demographic Cliff -- for the March 7th 1st Friday Book Synopsis

You're Invited to the
First Friday Book Synopsis

"Like CliffsNotes on steroids!"

Register Now

In our 16th year of the First Friday Book Synopsis

Learn the essence of two business best-sellers

Leave with a sheet of important "quotables" from each book

Listen to thoughtful and insightful professional commentary

Eat a full breakfast buffet at a price comparable to continentals

Network with other business professionals

Earn a chance to win a copy of each book in the drawing
March Books 




The Demographic Cliff: How to Survive and Prosper During the Great Deflation 
of 2014-2019
by Harry Dent. Jr..
(Portfolio Hardcover; 2014).
Click here to read 
review of this book by Steven Perlberg from Business Insider.
Synopsis presented 
by Karl Krayer



The Second 
Machine Age: 
Work, Progress, 
and Prosperity
 in a Time 
of Brilliant
by Erik Brynjolffson 
and Andrew McAfee
(W. W. Norton & Company; 2014).


Click here to read a review of this book by Bob Morris, 
from his blog.


Synopsis presented 
by Randy Mayeux


{Note:  if you have already reserved for this Friday, please forgive this additional reminder.  
And, a note -- these are two genuinely important books!} 
Completing our 16th Year
This Friday, March 7, 2014 

You are invited to attend the First Friday Book Synopsis:
two books, great networking, and a terrific breakfast
the First Friday of Every Month.

WHEN:     This Friday, March 7, 2014 

WHERE:  The Park City Club {MAP}
                 5956 Sherry Lane, Suite 1700
                 Dallas, TX 75205 

TIME:       7:00 AM - 8:05 AM

COST:      $29.00 ($27.00 if prepaid online)

REGISTER:     Email Us!
Or register through our First Friday Book Synopsis website.  



(Special Note, with great sadness:  Ben Brown, who has attended our event since our earliest days in 1998, passed away just a few days ago.  Our sympathy to his family.  We will miss him).


First, let me say... assuming there is no ice storm or weather-related road insecurity, we are looking forward to having the March First Friday Book Synopsis actually on the First Friday of March.  (Thanks to those who were flexible, and able to attend the February make-up sesssion on the second Friday of the month).


I have been reading a lot about "content marketing."  I'm not sure I've got the "marketing" end of that down, but the First Friday Book Synopsis is all about content.  And for our March 7 event, we've selected two important books -- books filled with valuable, almost need-to-know content.


I will present my synopsis of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Erik Byynjolfsson and Andrew McAfee (W. W. Norton & Company; 2014).  Written by two MIT professors, who are clear communicators, this book will help you understand just what is going on in this time of great shift.  They state that we are in a "second machine age."  I saw the authors interviewed by Fareed Zakaria (he selected their book as his "book of the week"), and the buzz is building.  I think this will be a valuable synopsis.


Karl Krayer will present his synopsis of The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 by Harry Dent (Portfolio Hardcover; 2014).  This book is also "on the radar," with discussions going on around us about its insights into the current, and coming, economic situation.  A book worth pondering!


We hope to see you March 7.  Put the date in your calendar; invite a friend, or two; come learn with us.  I think you will find it to be a valuable use of an early Friday morning. 


Randy Mayeux

(mobile -- 214-577-8025


ps - The Park City Club has a spectacular view of the city, and the best breakfast! you can find -- with a made-to-order omelet bar, and a full and scrumptious buffet. Bring your appetite.
Check out my e-book (much of this book began life on our blog):  12 Vital Signs of Organizational Health -- just 99 cents.  Check it out at Amazon).


Get to know our March Charity Sponsor

Our March Charity sponsor is
Room to Read

Room to Read believes that World Change Starts with Educated Children.® Nearly 8 million children have been provided better access to education through Room to Read since 2000. Room to Read has established more than 1,500 schools and 15,000 libraries.

Congratulations to our February Winners!
   Randy Mayeux, Marc Freundlich, Phil Barnett, Karl Krayer
(Plus: We also always give away two free certificates 
for a future First Friday Book Synopsis)
If you are not reading our blog, you are missing out on some valuable business ideas. 

Bob Morris, Randy Mayeux, and Karl Krayer make up our blogging team.  New blog posts go up practically daily, 
to help you think about the latest ideas in business -- and in business books.  

Please join the conversation!

Have you missed
synopses of
important books?

Our synopses, with our comprehensive handouts plus the audio of our presentations, are available to download.
At the website, you can order our free report,
The Essential Fifteen.                       
If you haven't read these 15 books, you're behind the curve!
New synopses added monthly!

Contact Us 
P. O. Box 38148
Dallas, Texas 75238

Randy Mayeux

Karl Krayer

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