The one who appears more trustworthy. [click here for the rest of the article]
My Comment
A timely article with today's unemployment issues. Just like getting a job [loan/investment in you], the lending/hiring officer makes a 'blink' judgment as to your value to repay/earn your worth in repaying the loan/salary.
Technorati Tags: pamela kip, dallas morning news, Appearance of trustworthiness matters to lenders

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