2 good books for the October 7 First Friday Book Synopsis, Dallas, TX

(This is a reminder e-mail.  If you have already reserved your spot  for October 7, please forgive this reminder).   ------------ "Like CliffsNotes for adults..."  (a recent participant)    KEEP LEARNING! -- KEEP CONNECTING! The First Friday Book Synopsis is not just an event -- it is a growing community of learners!  {Note:  you can purchase the presentations from recent months (and our multi-year "archive"), with handout + audio, from our companion web site, 15minutebusinessbooks.com.   Click here to make your purchase}.   · Reserve your spot for the FRIDAY, OCTOBER 7, First Friday Book Synopsis. · Read our blog.  (our blog readership continues to grow, and is really worth a regular look!) · Purchase past presentations (handout + audio)  CHECK OUT OUR NEW SUBSCRIPTION PLAN! · Creative Communication Network can bring our training in writing skills, and presentation skills, and other programs, into your company.  Click here for more information. Our October First Friday Book Synopsis is sponsored by  CitySquare (formerly Central Dallas Ministries)   CitySquare exists to build genuine community in the neighborhoods where we live and work in order to alleviate the root causes of poverty.  We do this by creating a synergy with our neighbors in need, who we value as contributing to the process of their concerns and therefore do not consider as clients.   Our goal is to develop sustainable partnerships with our neighbors that provide support and encouragement to optimize every opportunity for achieving their full potential.    CitySquare was originally founded in 1988  as a small pantry for the working poor of our community,  and since that time has grown into a broader  community development organization  responding to the needs of our neighbors  through 14 different housing and social service programs  that focus on four key areas -hunger, health, housing and hope. Together, our 14 social service programs provide  over 70,000 human touches per year to Dallas residents in need.    What We Do: Hunger: provide food to over 35,000 neighbors. Health: a medical home to over 2,000 uninsured neighbors. Housing: provide permanent homes to over 350 neighbors each year.  Hope: We address legal, educational and employment needs, and we advocate for policy change.   {CitySquare hosts the twice monthly   Urban Engagement Book Club,   which focuses on books dealing with issues of poverty   and social justice.  You are invited!    Go to urbanengagement.com for the list of upcoming books}.    (For information about CitySquare, or to purchase tickets to  A Night to Remember, go to citysquare.org).   At the October First Friday Book Synopsis,  we will give away two free tickets to  A Night to Remember with Jay Leno     IN OUR 14TH YEAR! You are invited to the First Friday Book Synopsis join us   FRIDAY , OCTOBER 7 "Like Cliffsnotes on steroids!" Quick clicks! Greetings -- a letter from Randy October Presentations Book #1 -- The 2020 Workplace Book #2 -- Good Strategy, Bad Strategy Purchase recordings and handouts What is the FFBS? Our blog -- a team effort September Book Winners The First Friday Book Synopsis Karl Krayer and Randy Mayeux are constantly dining on the best business books Event Sponsored by CREATIVE COMMUNICATION  NETWORK  Visit our web site Previous book synopses can be found online at Visit Our Website Quick Links... Our Website Order the Books Join Our Mailing List! Read the latest posts in our Business Book Blog. "It's like CliffsNotes for Adults."  (a recent participant )  Greetings! Great content, great networking, and great food.  The First Friday Book Synopsis is custom made for the content needs of today's fast-paced business professional.   You want to learn.  We read books, summarize the key findings,  and let you share the findings.  You are surrounded by curious people, a true learning community, at our monthly live learning experience.  Come join us! For the October 7 First Friday Book Synopsis, Karl will present a provocative look at the modern, and rapidly changing, workplace.  Yes, the times -- they are a changing! I will take us through a book about the superiority of "Good Strategy," which is definitely far better than either "no strategy," or "bad strategy."   Come join us for the October 7 First Friday Book Synopsis.  It may be the best possible use of your time and your early morning energy.   Expectantly,   Randy Mayeux (214-577-8025)    ps:  Please forward this e-mail.  And send me any names that you would like for me to add to this invitation/reminder list.  Thanks! -------------- You can find many First Friday Book Synopsis video excerpts on youtube.  Just type in "First Friday Book Synopsis" in the search box at youtube.    Special thanks to Doug Caldwell! You are invited to attend the First Friday Book Synopsis two books, great networking, and a terrific breakfast the First Friday of Every Month       WHEN:  the 1st Friday of Oct. - Friday, Oct. 7, 2011    WHERE:  The Park City Club TIME:  7:00am (we end promptly at 8:05) COST:  $29.00 ($27.00 if pre-paid on-line)   RESERVE NOW:  BY E-MAIL (please put FFBS reservation in the subject line) or through our First Friday Book Synopsis web-site.                                                                 "Like CliffsNotes on steroids!" (conference participant; Albuquerque, New Mexico) Our promise is simple: We can take you through best-selling business books "cover-to-cover twice, in just one hour."   FOR THE October 7 FIRST FRIDAY BOOK SYNOPSIS Synopsis presented by Karl Krayer: The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today   by  Jeanne Meister and Karie Willyerd (Harper Collins. 2010).                                                  Synopsis presented by Randy Mayeux     Good Strategy Bad Strategy: The Difference and Why It Matters  by Richard Rumelt. (Crown Business. 2011). PLEASE RESERVE YOUR SPOT for our OCTOBER BOOK SYNOPSIS BY OCTOBER 5.   About the books for October... The 2020 Workplace: How Innovative Companies Attract, Develop,   and Keep Tomorrow's Employees Today  by Jeannie Meister and Karie Willyerd.   The rapid pace of technological evolution has led to a sea change in the workplace. Older workers are staying in the workforce longer, while younger employees are coming in equipped with skills and expectations that set them apart from their predecessors. In order to harness the potential of the Millennial generation, employers are forced to change not just the way they attract and retain talent, but also many of the assumptions they've made about the way markets work. In this in-depth analysis of evolving corporate practices, Millennial expectations, and the future of international business, Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce.    (from Amazon). Good Strategy Bad Strategy:  The Difference and Why It Matters by Richard Rumelt.   Richard Rumelt is convinced (and I agree) that a good strategyprovides both a timely head's up to imminent challenges and guidance when preparing to respond effectively to them.   With surgical skill and (to my delight) a light touch, he explains what a good strategy is. In fact, he also explains what is and isn't  a strategy, good or bad. Moreover, he cites dozens of real-world examples to illustrate which strategies succeed, which fail, and why. Both good and bad strategies are a result of a process, so Rumelt correctly examines both good and bad processes, each  of which involves a sequence of decisions. Thus, a good strategy  is the result of a process of correct decisions; a bad strategy is  the result of a process of incorrect decisions. One of Rumelt's valuable insights suggests that a decision is correct if (huge IF) it is appropriate to the given needs, interests, resources, and objectives.  This is what Peter Drucker had in mind (in 1963) when observing, "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." Many years later, Michael Porter made essentially the same point when suggesting that "the essence of strategy is choosing what not to do." Rumelt's purpose in the book is to awaken his reader "to the dramatic differences between good strategy and bad strategy and to give [his reader] a leg up toward crafting good strategies." Rumelt nails the "what," devoting most of his attention to the "how" and "why." Here is a partial list of the real-world situations that Rumelt rigorously examines: ·  How Steve Jobs saved Apple ·  General Schwarzkopf's strategy in Desert Storm ·  Discovering Wal-Mart's secret ·  How blue-sky objectives miss the mark ·  Pivot points at 7-Eleven and the Brandenburg Gate And... · Why Kennedy's goal of landing on the moon was a proximate and strategic objective ·  How Hannibal defeated the Roman army in 216 B.C. ·  What bricklaying teaches us about deepening advantage ·  Deduction is enough only if you know everything worth knowing ·  The worst industry structure imaginable

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