Wednesday, March 14, 2012

Who Dominated the Social Buzz on the Last Day of SXSWi? [INFOGRAPHIC]

via Mashable! by Chelsea Stark on 3/14/12

SXSW Interactive wrapped up Tuesday evening, and although many will remain in Austin while the music portion of the festival gets underway, for many in the digital industry, it’s time to wave goodbye for this year.

Meltwater analyzed the social buzz surrounding the final day of SXSW Interactive, where there was still plenty going on.

Possibly the hottest panel of the day was the Pinterest session with co-founder Ben Silbermann. He talked about Pinterest’s new feature set to a packed room. It will include redesigned profile pages, an iPad app, the ability to pin more video, and a public API.

Lots of conversation also surrounded the still-controversial campaign where Austin’s homeless were paid to be mobile Wi-Fi hotspots. While the homeless advocacy group Front Steps said the participants were paid for their time, many lashed out at BBH, the agency behind the campaign, saying it was turning people into products.

Events were still highly buzzed about, especially Jay-Z’s concert Monday night put on by American Express. Thousands tried to get in to the Austin City Limits studio to see the rapper perform.

What were you talking about most at SXSW? Check out the infographic below, and talk back to us in the comments.

Meltwater SXSW social media day 5 infographic


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